First Sugarfree Ready-To-Drink Margarita With 12% Alcohol That Sells With Just A Beer & Wine License And Is Kosher Too

July 6, 2010

MIAMI--(BUSINESS WIRE)--

Today AL-RITE launches a world-first RTD cocktail: Steve's™ Sugarfree Margarita with 12% alcohol that sells with just a beer and wine license.

Sweetened with sucralose and erythritol, this new addition to Steve's™ line of RTD cocktails is a breakthrough for consumers who are concerned about their sugar intake and yet want to enjoy the convenience of Ready-To-Drink cocktails without sacrificing quality. Fittingly "I'm Ready. Are You?"™ is the product's tag line.

All RTD cocktails available today contain sugars or high fructose corn syrup or both. Consumers are becoming more sensitive to the amount of sugar they put into their body, and are seeking alternatives.

"This is not a zero calorie drink since alcohol does have calories. This is a sugarfree, ready to drink cocktail with 12% alcohol by volume," said President Steve Bragg. "We wanted to make a great tasting, sugarfree cocktail that can sell without a liquor license and is kosher, and the truth is it took years to develop. We have created a drink which not only tastes great and freezes beautifully, but will actually change the RTD cocktail market forever," said Bragg.

Steve's™ Sugarfree Margarita is also unique in that – just like its original version– it too can be frozen in its PET bottle just prior to use and squeezed out after a little defrosting providing a delicious frozen cocktail at the beach, boat, pool party, or in the middle of the night while watching TV.

Next sugarfree flavors in Steve's™ line of RTD cocktails will be Cosmo and Long Island Tea, launching in September 2010, also in 1L and the 375 ml PET bottles.

Information on AL-RITE, Inc.:

Established in Miami since 1970, AL-RITE is a small bonded winery, contract bottler, and innovator of cocktail mixes, tea concentrates, energy- and functional-drinks, and a pioneer in the RTD cocktail category. It currently offers Steve's Margarita, Steve's Cosmo, Steve's Long Island Tea, and Steve's Bloody Mary.

For more information visit www.stevesmargarita.com or contact Alfredo Faubel, Director of Sales & Marketing at (800) 8ALRITE or afaubel@al-rite.com.