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The Earthgrains Company Selects ProductVision by Advanced Software Designs

November 21, 2000

License agreement signed for software implementation at Earthgrains

The Earthgrains Company (NYSE: EGR), the second-largest producer of packaged bread and bakery products in the United States, has chosen ProductVision® Formula Management by Advanced Software Designs as its label development software solution.

ProductVision is a full suite of formula management software modules integrated for an optimal product development system. ProductVision's Formula Management (FM) Module provides the foundation for the most powerful and versatile formula development, costing, and laboratory analysis tools available, all in a Windows, client/server environment. ProductVision offers a central data repository, approval routing, and workflow functionality for a superlative enterprise-wide operation product development environment.

St. Louis-based Earthgrains has also licensed ProductVision Nutrition Labeling, Approval Routing, and Full Audit Tracking Modules. ProductVision's solution offered Earthgrains a way to pull together labeling information that was housed in various resources into a centralized, comprehensive data repository saving money and speeding time to market.

"Our methods for label development and resource management were held in many formats from hard copy documentation to word processing documents and were located in various parts of the company. We wanted to enhance our label management efforts," said Nancy Limback, Labeling, Regulatory and Packaging Manager for The Earthgrains Company.

Ms. Limback continued, "ASD's ProductVision software centralizes data and increases our speed to market by making all label-development information available to everyone involved in the process."

Ted Pliakos, VP Sales for Advanced Software Designs, said, "Earthgrains knew exactly what they wanted in a label development software package. ProductVision allowed them to find a customizable, single-source solution for their needs."

The Earthgrains Company joins an extensive list of food process manufacturers that utilize the ProductVision Formula Management system, including such companies as Pepsi-Cola, Cadbury Beverages, Dreyer's Ice Cream, Vlasic Foods, and Tropicana.

About The Earthgrains Company
Earthgrains operates fresh-bakery and refrigerated-dough businesses in the United States and Europe.

Earthgrains is the second-largest producer of fresh packaged bread and baked goods in the United States with 64 bakeries. Major company-owned brands include Colonial, Rainbo, IronKids, Earth Grains, Grant's Farm, San Luis Sourdough, Heiner's, Master, Mother's, Old Home, and Break Cake. Major franchise brands include Sunbeam, Country Hearth, Roman Meal, D'Italiano, Taystee, Holsum, Healthy Choice, Pillsbury, Mickey, and Sun*Maid.

In Europe, Earthgrains is the market-share leader for fresh packaged sliced bread, buns and snack cakes in Spain and is one of the largest producers of bread and buns in Portugal.

About Advanced Software Designs
ASD exemplifies its commitment to world-class integrated product development software solutions through its integrations at various mid- to large-size, leading-edge global and domestic companies. ASD serves the food and beverage, cosmetic, paint and coatings, chemical, and ink vertical markets.

Advanced Software Designs has been serving the batch process manufacturing industries for three decades. Headquartered in St. Louis, MO, with offices in the U.S. and England, ASD offers total product development software solutions.

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