General Mills And Disney Consumer Products Introduce Three New Big G Cereals

Minneapolis, MN - General Mills and Disney Consumer Products introduce three new Big G cereals: Disney's Little Einsteins Fruity Stars, Disney's Princess Fairytale Flakes and Disney's Mickey Mouse Clubhouse Berry Crunch. All three cereals offer a good source of whole grains, calcium and vitamin D, and all meet Disney's food guidelines for ready-to-eat cereals.

"These new cereals make it easier for moms to give their kids a nutritious start to the day at an affordable price," said Kerstin Peterson, marketing manager, General Mills. "With great taste and nutrition – and the appeal of Disney's characters – these cereals will make breakfast fun for everyone."

Only one in 10 kids gets the recommended daily servings of whole grain and only four in 10 kids get the daily recommended amount of calcium in their diets – a breakfast of cereal and milk can help. Big G's Disney cereals provide at least 8 grams of whole grain per serving (at least 48 grams recommended daily) and 10 percent of the Daily Value of calcium.

These cereals comply with Disney's food guidelines for Disney-licensed cereal products, which allow Disney characters to appear only on kid-focused products that meet certain requirements, including limiting the amount of calories, fat, saturated fat and sugar.

"Disney is in a unique position to help make nutritious products appealing to kids," said Lance Gatewood, vice president of Food, Health & Beauty for Disney Consumer Products, North America. "These new Big G cereals are a great example of how Disney can work with food companies like General Mills to make breakfast easy, fun and wholesome for moms and kids."

For more information, you can visit www.disneyconsumerproducts.com.

SOURCE: Disney Consumer Products And General Mills