New Himalania Pink Crystal Salt Now Available With Mini-Grater

Los Angeles, CA - BrandStorm Inc. recently announced the availability of a unique package of its popular Himalania pink crystal salt – a 4 oz. portion of rock salt and a custom mini-grater, presented in a glass jar. This new product is available now in specialty food and natural markets.

Himalania pink salt is 100 percent natural, unrefined and unpolluted. Sourced from the mountains of the Himalayas, at elevations of 10,000 feet, this fossilized marine salt, formed more than 200 million years ago, has a natural pink color thanks to its high iron content. Himalania pink salt is also naturally rich in calcium, magnesium, potassium and copper, making it a healthy addition to everyday dishes.

The new package design is ideal for dinner parties, and makes an attractive display on a tabletop because of its unique pink color. Grating salt is a fun and novel experience for even seasoned eaters, enhancing the flavor, presentation and interactivity of salads, soups, vegetable dishes, meats or fish.

"We developed a full line of Himalania pink salt, but this package design is specifically intended for home chefs and others who care about flavor, purity and quality, as well as presentation," said BrandStorm CEO Thierry Ollivier. "With one taste, it's easy to understand why salt has been so precious to mankind."

For years, Himalayan pink salt has been the principal source of income for people of remote regions of the Himalayas, and is often used as currency. Because food preserved in salt retains its nutritional properties for several months, Himalayan people use it to keep fish and meat safely edible all year long. For centuries, once a year in springtime, the Himalayan people have transported this salt to the Nepalese valleys for trade. Heavily burdened yaks carry the salt, traveling along narrow sloping paths, often carved in cliffs. BrandStorm has worked for several years with the people of these regions to bring this legendary salt to the West, where it is appreciated for its flavor, texture and color.

Himalania Himalayan pink salt with the custom grater in a glass jar sells at a suggested retail price of $10.99. The full line of Himalania Himalayan pink salt is available at select natural, organic and specialty foods markets throughout North America.

SOURCE: BrandStorm Inc.