News | February 8, 2017

Barbara's Launches Nationwide Kidtrepreneur Search


Barbara’s, pioneer of delicious cereals and snacks from wholesome ingredients, announced the launch of the Barbara’s Kidtrepreneur Contest, a national search seeking to discover innovative youth who embody incredible entrepreneurial passion and vision. Inspired by the company’s own founder, Barbara Jaffe, who was 17 years old when she started Barbara’s as a small organic bakery, the Barbara’s Kidtrepreneur Contest aims to recognize exemplary kids who strive to make the world a better place through their unique ideas and ventures.

Through the Barbara’s Kidtrepreneur Contest, parents or guardians are encouraged to nominate exemplary young people and their outstanding business ideas via the Kidtrepreneur Tab on the Barbara’s Facebook page at Submissions will be open from February 6-29, after which point ten finalists will be chosen for a period of fan voting from March 8-22. On March 23, one Grand Prize Winner will receive a $10,000 grant to be used toward making his or her dream a reality and five Runner-Ups will receive a $500 cash prize and a case of Barbara’s cereal.

“Inspired by family and good health, Barbara Jaffe founded Barbara’s Bakery as a 17-year-old with a vision to craft foods with the most honest and wholesome ingredients,” said Tim Kenny, Director of Marketing at Barbara’s. “Barbara was truly a pioneer in the category, and what started as a modest bakery in Northern California ultimately blossomed into a thriving national business. We know there are many kids out there with incredible ideas and a passion to make a positive impact the way Barbara did, but may need a little help bringing their dreams to reality. We’re eager to hear from and support this next generation of entrepreneurs.”

To further inspire America’s youth to participate in Barbara’s Kidtrepreneur search, the company has collaborated with two brilliantly successful young entrepreneurs: 15-year-old Moziah Bridges, founder and CEO of Mo’s Bows, and 12-year-old Mikaila Ulmer, founder and CEO of Me & The Bees Lemonade. Both Bridges and Ulmer have built thriving companies at young ages from the ground up, and share their stories through corresponding videos on the Barbara’s Facebook Page, encouraging kids across the country to enter their ideas in the Kidtrepreneur Contest.

To nominate a Kidtrepreneur, parents and legal guardians of kids 18 years old and younger can visit, click on the Barbara’s Kidtrepreneur Search Tab and follow the instructions provided by submitting the applicant’s information and a brief video and/or essay explanation about why he or she is the ultimate Kidtrepreneur. The Grand Prize winner will receive a grant valued at $10,000 to be used toward making his or her business venture a reality. Additionally, the winner will be featured on Barbara’s website and social profiles. Five Runner-Up prize winners will each receive a cash prize of $500 to support their idea, and a case of Barbara’s cereal.

Barbara’s offers a full line of wholesome cereals and snacks, including popular consumer favorites like Puffins, Morning Oat Crunch and Spoonfuls cereals, Snackimals cereals and cookies, Cheese Puffs and more. Made with Non-GMO whole grains and less sugar than many mainstream cereals, Barbara’s products have the taste that kids and adults love with the nutrition that moms can feel good about serving. Products are available at major retail grocery stores and natural food stores nationwide.

For more information about Kidtrepreneur and Barbara’s wholesome cereal and snack products, please visit the Barbara’s website at

About Barbara’s

Barbara’s was founded by a teenager with a passion for creating great-tasting food from simple, wholesome ingredients. Today the company sells cereals like Puffins and snacks in natural food and mainstream grocery stores nationwide. Barbara’s is also committed to making positive contributions to the world with donations to national and local nonprofit organizations, including the National Audubon Society’s Project Puffin and Defenders of Wildlife. For more information, please visit or visit Barbara’s on Facebook, Twitter, Pinterest, and Instagram.



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