News | August 15, 2024

Elmhurst 1925 Launches Groundbreaking Plant-Based Protein: TerraMeat Plant-Based Chick'n

Elma, NY (BUSINESS WIRE) - Elmhurst 1925, renowned for its world-class plant-based dairy products, proudly announces its latest innovation: TerraMeatTM Plant-Based Chick’n. With an exceptionally clean ingredient list and outstanding protein delivery, this revolutionary plant-based chicken alternative reaffirms Elmhurst’s commitment to setting the standard for simplicity and nutrition in the plant-based food industry. This groundbreaking expansion into plant-based protein offers 26g of complete protein from one simple ingredient.

Crafted by pioneering food scientist Dr. Cheryl Mitchell, TerraMeatTM Plant-Based Chick’n starts with a single, sustainable ingredient: hemp protein. This protein is derived from industrial hemp, a naturally drought-resistant crop that requires significantly less water than other fiber plants. Utilizing Elmhurst 1925’s patented HydroReleaseTM method, the wholesome, protein-packed chicken alternative is created. This method involves starting with the hemp grain and using only water to release its natural protein into a highly digestible and functional powder, maintaining the full nutritional profile of the natural hemp protein.

TerraMeatTM starts as a dry powder, allowing consumers to craft their own fresh plant-based chick’n cutlets. By simply blending the powder into water, adding a little bit of oil and a spice blend, and heating it in the microwave, TerraMeatTM Plant-Based Chick’n develops the texture and layering that you get in traditional meats without the need for filler ingredients, texturizing agents, whiteners, and other unnecessary additives currently found on shelves.

“With the launch of Elmhurst 1925 TerraMeat Plant-Based Chick’n, we are bringing the same innovation and commitment to quality that we brought to plant-based dairy,” said Henry Schwartz, CEO of Elmhurst 1925. “Consumers are increasingly seeking simple ingredients and clean-label alternatives to the ultra-processed options on the market. We couldn’t be prouder to offer a product that excels in taste, texture, and nutrition.”

Elmhurst 1925 TerraMeatTM Plant-Based Chick’n has the fewest ingredients of current plant-based chicken offerings, 26g of complete protein per serving to keep you feeling fuller longer, and is soy-free. Once you’ve crafted your TerraMeatTM cutlet, it can be grilled, baked, braised, or fried, offering versatility that matches traditional chicken, making it appealing to both home cooks and professional chefs.

Like all Elmhurst products, TerraMeatTM Plant-Based Chick’n is Non-GMO Product Verified, gluten-free, dairy-free, OU Kosher, vegan, and crafted through the company’s unique HydroReleaseTM method. HydroReleaseTM upcycles any waste into energy and is powered by 100% renewable Hydroelectric Power to drive sustainability every step of the way.

Elmhurst’s ongoing recycling program currently saves approximately 10,000 mature trees annually. The brand has transitioned from plastic to paper-based shipping materials for direct-to-consumer orders and primarily uses PCR materials for molded fiberboard trays and scrap corrugate as protective filler.

Elmhurst 1925’s TerraMeatTM Plant-Based Chick’n Starter Kit is now available online at Elmhurst1925.com at an SRP of $47.50. This kit makes it easy to start preparing the tender, juicy cutlets, and includes: 10 pouches Plant-Based Chick’n Powder, 10 packets of Original Spice Blend, a silicone mixing cup, and a spatula.

About Elmhurst 1925
Elmhurst 1925 makes simple, nutritious, and incredibly delicious plant-based dairy products. Elmhurst was founded in 2017, but the company’s roots date back to 1925. Originally Elmhurst Dairy, the multigenerational, family-run organization operated for almost a century under Max Schwartz and son Henry. After a meeting with plant nutrition pioneer, Dr. Cheryl Mitchell, Henry made a progressive pivot and decided to close his famous dairy plant and found Elmhurst Milked. All Elmhurst plant milks are created through a unique HydroRelease™ method, which uses water to harness the full nutritional content of raw nuts, grains, and seeds. Nutrients are separated and recombined naturally to form a smooth, creamy beverage without the use of added gums or stabilizers. All Elmhurst varieties have six ingredients or less, no added gums or emulsifiers, and up to four times as many nuts as other leading brands. To learn more about Elmhurst, please visit www.elmhurst1925.com, or find us Facebook and Instagram.

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