News | November 5, 2020

National Flavors Steps Up To Meet Growing Demand For Organic Certified Flavors

KALAMAZOO, MICH.--(BUSINESS WIRE)--

National Flavors, LLC (NF), a Michigan-based producer of flavors and extracts, has expanded their assortment of certified organic flavors, adding to their extensive collection of flavor profiles. The launch is in response to the recent National Organic Program (NOP) ruling requiring manufacturers of organic foods and beverages to incorporate "organic certified" flavors whenever available.

The NOP's ruling will broaden organic flavor use and address consumer expectations about organic products. Organics are becoming mainstream, with 80 percent of consumers buying from the sector, according to a 2020 survey from The Hartmann Group. Consumer interest spurred North American product launches, which increased +13 percent in 2019 as reported by Mintel and drove sales up 4.6 percent to $50 billion.

"Our teams recognized a need in the market and developed solutions," explained Brian Briggs, National Flavors CEO. "By providing more organic certified flavors, we're ensuring our customers' success with flavors that align with regulatory requirements and help them achieve their growth goals by serving up delicious tastes to consumers."

Each of NF's organic certified flavors complies with USDA regulations, meeting the requirements for:

  • Organic composition (95/5)
  • Organic processing
  • Organic labeling

National Flavors' organic certified flavor assortment targets the sweet snacks and baked goods categories, which led the organic launch activity in 2020. The initial 14-SKU lineup includes the Top 5 flavors from 2020 launches: Chocolate, Coconut, Vanilla, Banana, and Cinnamon.

Manufacturers can receive samples of certified organic flavors with a free Flavorush account, a feature of National Flavors' online customer portal. Samples ship in 24 hours and tech docs are available on demand. The Company also provides tested usage rates as a starting point for product developers.

About National Flavors

National Flavors challenges the status quo to make flavor sourcing more efficient, effective, and enjoyable, helping customers be more competitive and profitable. The Company is an innovative developer and supplier of great-tasting liquid flavors for various food and beverage industry applications, serving manufacturers, franchises, and food service. NF is a true solution partner with industry-leading customer service and unique tools that get products to market faster.


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