News | April 6, 2021

Simple Mills Launches Its First Organic Cracker Product, Advancing Regenerative Agriculture, To Clean Food Portfolio

CHICAGO--(BUSINESS WIRE)--

The search for the perfect clean topping cracker is over! Simple Mills’ new Organic Seed Flour Crackers are made from a unique, nutrient-dense sunflower, pumpkin and flax seed flour blend that delivers protein, fiber, and antioxidants in every serving. This new addition to the Simple Mills portfolio is the company’s first cracker product to receive USDA Organic Certification, representing Simple Mills’ commitment to supporting organic, regenerative farming practices.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210406005191/en/

Simple Mills Launches Its First Organic Cracker Product, Advancing Regenerative Agriculture, to Clean Food Portfolio (Photo: Business Wire)

Simple Mills Launches Its First Organic Cracker Product, Advancing Regenerative Agriculture, to Clean Food Portfolio (Photo: Business Wire)

Just the right size and texture for your favorite toppings and spreads, these 2” hexagons boast a flaky cracker crunch along with a wholesome ingredient lineup and nothing artificial. Simple Mills’ new Organic Seed Flour Crackers are also:

  • Certified Gluten-free2; Free of grains, soy, corn, gums and emulsifiers
  • Simply made with just 7-10 ingredients per flavor
  • Non-GMO Project Verified
  • Paleo-friendly and vegan
  • Available in Original, Garlic & Herb and Everything varieties

In addition to the cracker’s USDA Organic Certification, Simple Mills established direct contracts with several Midwestern farmers who grew an organic sunflower crop to be used in the new line. These partnerships provide financial incentives to support and encourage the adoption of regenerative agricultural practices that promote healthy soil, marking the company’s growing commitment to advance regenerative agriculture and restore the planet, one acre at a time.

“How our food is grown has a direct impact on the health of the planet. It’s not only cars and airplanes that are causing climate change – it’s the food on our plates. While agriculture is one of the key contributors to climate change, it can also be a part of the solution,” said Shauna Sadowski, Simple Mills Vice President of Sustainability. “That’s why Simple Mills is helping to advance regenerative agriculture, working with suppliers and farmers to adopt practices like extended crop rotations, cover cropping, and organic amendments that build healthy soil and ultimately, heal the land.”

The new crackers will be available this month at Whole Foods, Amazon, SimpleMills.com and other retailers at $4.99 per box (MSRP). They join Simple Mills’ Almond Flour Crackers and Veggie Pita Crackers as well as other nutrient-dense snacks that span the #1 baking mix, #1 cracker and #3 cookie brand in the natural channel.1 Check them all out at www.simplemills.com.

About Simple Mills

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars and baking mixes made with clean, nutrient-dense ingredients and nothing artificial, ever. In just eight years, the company has disrupted center-aisle grocery categories to become the #1 natural cracker1 and #1 natural baking mix brand1 with distribution in over 25,000 stores nationwide. Its mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. For more information, visit www.simplemills.com.

  1. SPINS Data, $ Sales, Latest 52 Weeks Ending 1/24/2021
  2. Certified by the Gluten Free Certification Organization (GFCO)

View source version on businesswire.com: https://www.businesswire.com/news/home/20210406005191/en/


Copyright Business Wire 2021