News | July 11, 2022

Simple Mills Reimagines Snacking With New Nut Butter Stuffed Sandwich Cookies Packed With Purposeful Ingredients

CHICAGO--(BUSINESS WIRE)--

Simple Mills is re-defining the cookie aisle yet again with the launch of new Nut Butter Stuffed Sandwich Cookies, a delicious and nutritious snack that marries the nostalgic sandwich cookie you know and love with real whole food ingredients. Available in two delicious flavors, Creamy Peanut Butter and Cocoa Cashew Crème, Simple Mills Nut Butter Stuffed Sandwich Cookies are perfect for dunking, twisting or eating any way you love to enjoy a traditional sandwich cookie, but are made with nutritious ingredients like nut flour and real nut butter. Nut Butter Stuffed Sandwich Cookies are now available nationwide at Whole Foods Market, Sprouts, Amazon and SimpleMills.com.

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Simple Mills new Nut Butter Stuffed Sandwich Cookies in Creamy Peanut Butter and Cocoa Cashew Crème. (Photo: Business Wire)

Simple Mills new Nut Butter Stuffed Sandwich Cookies in Creamy Peanut Butter and Cocoa Cashew Crème. (Photo: Business Wire)

Simple Mills Nut Butter Stuffed Sandwich Cookies are the only sandwich cookies made with nuts and nut butter for a delicious, satiating, anytime snack. Like all Simple Mills products, Sandwich Cookies are made with purposeful ingredients you - and your body - can recognize like nutrient-dense cashew flour, cashew butter, organic coconut sugar, and organic buckwheat flour. Creamy Peanut Butter features crispy cookies made with cashew and peanut flour that are stuffed with real roasted peanut butter. Cocoa Cashew Crème is the brand’s take on the classic chocolate and vanilla sandwich cookie, where real cocoa takes center stage complimented by the smooth and creamy, slightly nutty finish and subtle vanilla flavor of cashew butter.

Simple Mills is proud to help expand market demand for buckwheat, which has promising soil health properties, attracts pollinators, and can play an important role in diverse crop rotations. Nut Butter Stuffed Sandwich Cookies are smartly sweetened with 7g of organic coconut sugar per serving, less than the average competitor, satisfying cravings any time of day without the sugar crash. Coconut sugar comes from perennial trees, which can help build healthy soil by keeping living roots in the ground year-round. As part of an ongoing commitment to regenerative agriculture—which the company describes as an approach to farming that builds ecosystem resilience through principles that consider the holistic context of the farm system—Simple Mills is investing in coconut sugar growing communities to enhance positive ecological and economic outcomes in their sourcing regions.

“The food we eat has an undeniable impact on not just our bodies, but also the planet,” said Katlin Smith, founder & CEO of Simple Mills. “We have the ability, and responsibility as a food brand, to create a better world for the future. Since our inception, we’ve focused on personal wellness by reinventing classic packaged foods with purposeful ingredients. In 2021, we evolved our product design framework to include planetary health as an equally critical commitment and piloted a new approach that connects regenerative agriculture to our innovation pipeline. We’re committed to being a positive force on every part of the ecosystem and are thrilled to introduce our new Nut Butter Stuffed Sandwich Cookies as our latest commitment to personal and planetary health.”

Simple Mills is working with suppliers, farmers, and partners in Java, Indonesia to advance regenerative agroforestry in organic coconut systems. The brand launched a 3-year project focused on empowering farmers and strengthening ecosystems by:

  • Providing trainings on organic farming practices and food safety.
  • Investing in kitchen renovations and tool upgrades for farming families.
  • Testing a new species of coconut palm to increase crop diversity and improve harvesting safety.
  • Connecting farmers with technical assistance and seedlings to help implement agroforestry design.

Nut Butter Stuffed Sandwich Cookies have an SRP of $6.99 at www.simplemills.com, where you can visit for details on the brand’s full portfolio and more on its commitment to regenerative agriculture.

About Simple Mills

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars and baking mixes made with clean, nutrient-dense ingredients and nothing artificial, ever. Celebrating its tenth anniversary this year, the company has disrupted center-aisle grocery categories to become the #1 baking mix brand, #1 cracker brand, #1 cookie brand, and #1 growth driver in bars in the natural channel1 with distribution in over 25,000 stores nationwide. Its mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. For more information, visit www.simplemills.com.

1. SPINS Data, $ Sales, Latest 52 Weeks Ending 4/17/22
2. Certified by the Gluten Free Certification Organization (GFCO)


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