Creative PR Boutique offers Food Companies the Essential Ingredients Needed for Success
Marlborough, MA (PRWEB) Thought For Food & Son, LLC, a leading creative boutique that specializes in the food industry announced today that the company continued to see double digit growth during 2017. Notable new clients during 2017 included scallop industry leader Northern Wind, Spain’s world famous Mahón--Menorca Cheese, Asian noodle category leader JSL Foods, Steviva Ingredients, Stirrings Cocktail Mixers, Tresomega Nutrition, CFE International, Plocky’s Fine Snacks, Sesame King, Great Eastern Seafood and Healthy Brand Oil.
“We believe for an agency to be truly effective it must operate in the same space as its clients,” said Alan A. Casucci, Founder & CEO of Thought For Food & Son. “Our specialization within the food industry combined with our knowledge and expertise makes us the natural choice for food companies.”
During 2017, Thought For Food & Son introduced food companies to the power of social media by implementing their proprietary blogger recipe challenge where bloggers could compete for prize money by creating recipes using the manufacturer’s food products. The challenge placed food manufacturer’s products in front of millions of consumers while generating tremendous amounts of user generated content that can be used across the manufacturer’s own social media platforms. As part of the challenge, all the recipes and product photography become the property of the participating food manufacturer.
Thought For Food & Son was selected as the first agency to market Spain’s Mahón--Menorca Cheese in the United States. Thought For Food & Son implemented a national integrated campaign built around the brand positioning of “The Most Prized Cheese In Spain.” Campaign tactics included the introduction of both a U.S. Facebook and Twitter page, Brand Ambassadors for holiday recipe creation and traditional public relations. Some highlights of the campaign included consumer and food trade media placements in the New York Times, Wine Buzz Magazine, Culture Magazine, Deli Business, Cheese Market News and the Cheese Reporter. Brand Ambassador programs generated over 1.3 million impressions, 3,300 Pinterest Re-pins, 1,861 Instagram likes and 259 comments.
Thought For Food & Son also completed numerous packaging design projects including working with leading direct scallop off-loader Northern Wind in New Bedford, Massachusetts. Thought For Food & Son was tasked in rebranding Northern Wind’s Captain’s Call, Mariner’s Choice and Sea Spray scallop product lines. Design elements included new logos, retail packaging, foodservice packaging, product sell sheets and shipping boxes. PR duties and a new website are now being implemented.
Thought For Food & Son operates as a “Strategic Resource” for its clients offering public relations, social media, packaging design and brand development.
“We’re very excited to see what 2018 brings to Thought For Food & Son. Our ability to be a strategic resource for food companies seems to be a winning formula. Over the next several months we expect to hire a couple of more employees to make sure we have the best and most talented people on board for our clients,” added Casucci.
Thought For Food & Son uses a combination of traditional PR tactics integrated with new social media platforms to build trial and market share for regional, national and global food companies. Thought For Food & Son implements campaigns that speak to food industry professionals who are responsible for slotting their client’s products onto retailer shelves and to consumers who are responsible for purchasing their products.
Thought For Food & Son has worked with both large and small food companies such as Sea Watch International, famous Hollywood actor Paul Sorvino Foods, Maristella’s Fine Foods, Cape Cod Select, Beeler Pork, Bakery On Main, The Ravioli Store, New England Natural Bakers, Healthy Solutions Spice Blends, SuperSeedz, Paesana Italian Products, 505 Southwestern Sauces, Aurora Products, Big League Chew and Dell’s Maraschino Cherries.
About Thought For Food & Son, LLC
Founded in 2005, Thought For Food & Son, LLC is a leading creative boutique that specializes in the food industry. We offer our clients a combination of expertise and value that is unsurpassed within the food industry. We’re a communications company without the traditional agency “BS.” Thought For Food & Son operates as a “Strategic Resource” for its clients offering public relations, social media, packaging design and brand development. Our focus is to create communication strategies using our proprietary PR FOOD MEDIA INDEX for clients who believe in powerful thinking. Thinking that demands notice. The kind of thinking that inspires people to take action and enables our clients to grow and prosper. For more information about Thought For Food & Son e-mail alan(at)tffandson(dot)com.
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