Technavio’s latest report on the global acai berry marketprovides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
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Technavio has published a new report on the global acai berry market from 2017-2021. (Graphic: Business Wire)
The global acai berry market is expected to grow during the forecast period mainly due to various factors such as the positioning of acai berry as a premium product, increasing popularity of acai berry as a super food, product line extensions by manufacturers, increasing awareness about the health benefits, rising demand for freeze-dried acai berries among industrial and individual consumers, and government initiatives to support acai production and distribution. Acai berries have been popular in the local markets within the Amazon region as the production is limited to certain areas. It is widely found in the states of Amazonas, Amapá, and Pará.
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Increasing demand for acai berries in natural and organic cosmetics
The increasing demand for premium cosmetics and personal care products is one of the major factors affecting the demand for organic cosmetics from acai berries. The growing middle-class population across countries is expected to contribute toward the market growth, as this consumer group is constantly seeking premium cosmetic and beauty products.
“The natural and organic cosmetics market is witnessing a significant growth rate as consumers are becoming increasingly interested in the sources of ingredients used in such cosmetics. The increasing health and beauty consciousness among consumers worldwide is driving the organic cosmetics and personal care industry,” says Akash Pandey, a lead analyst at Technavio for research on food.
Increase in the number of celebrity endorsements
Acai berry processors use celebrity endorsements as a strategy to promote their products. Intense sports and workouts consume more oxygen and result in free radical production causing in muscle ache. Antioxidants "recharge" the body after heavy training/exercise. Consumption of antioxidant foods after heavy exercise and workouts will help the body to recuperate faster.
“Manufacturers often choose sporting celebrities to depict that acai berry consumption provides a dose of energy. For example, Amazon Power has Mariafe Artacho Del Solar, Celia Pavey, and other dynamic ambassadors who endorse its products,” adds Akash.
Increase in product line extensions
Product line extensions gain the attention of consumers by offering them with an array of options to choose from. Owing to the increasing demand for acai berry products, manufacturers are planning to launch more such products by extending their product lines. Acai berry products are available in the market in various forms such as freeze-dried powder, pulp, juice, capsules, sticks, and others.
Manufacturers are launching innovative acai berry products in newer varieties. For example, AMAZONIA, a company based in Australia offers Amazonia Acai Pure Smoothie Pack and Amazonia Acai Energy Smoothie Pack. Another instance, Vision America International, a manufacturer of the famous Açai Frooty offers acai berry products in three categories: Sachet, ready-to-go (acai and granola in different flavors), and acai buckets.
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