News | January 10, 2018

Zoup! Restaurant-Quality Broth Hits 4,500 Stores Nationwide

SOUTHFIELD, MICH.--(BUSINESS WIRE)--

Zoup! Good, Really Good™ Broth, a premium lineup designed to break the boundaries of taste on retail shelves, has successfully signed on 1,500 new outlets to carry its products. These new additions, which include The Fresh Market, Raley’s, Wegman’s, Albertsons-Safeway, HEB, Weis Markets, Costco, Tony’s Fine Foods, and Falls Price Chopper, place the fast-growing brand in 4,500 stores to date.

Introduced by Eric Ersher, founder of Zoup! Fresh Soup Company, a successful chain of soup-themed, fast-casual restaurants, the company’s retail product lineup consists of Zoup! Good, Really Good™ Chicken Broth, Low-Sodium Chicken Broth, Vegetable Broth, and Beef and Chicken Bone Broth, each touting the tagline, “Good Enough to Drink.” Since its launch, Zoup! Broth has brought better flavor, new consumers, and a higher ring to the once traditional category.

Kettle cooked in small batches using restaurant-quality cooking methods and standards and made using only the freshest and finest quality ingredients, Zoup! Broth bursts with an unforgettable homemade taste and is packaged in glass jars to showcase its delicious golden color. In addition, the products are low in calories, paleo-friendly / zero carb, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat.

President and CEO Eric Ersher said, “Working in the soup and spice industry for over 20 years, I would consistently hear from customers, ‘Why doesn’t chicken broth sold at grocery stores taste as good as what’s served at restaurants?’ It was those inquiries, along with a passion to fill a void in the marketplace, that inspired me to get into the consumer product business. We always felt there was a lack of great-tasting broth on the market, and the response from retailers and consumers to Zoup! Broth validate that was true. Once they taste the difference, it’s an easy sell, and that ‘yum factor’ is going a long way!”

Since the retail brand’s launch, Zoup! has doubled its sales over each previous year and tripled sales in 2017, exceeding quarterly projections by 150 percent.

For more information about Zoup! Good, Really Good™ Broth, visit www.zoupbroth.com. For more information about Zoup! Fresh Soup Company, visit www.zoup.com and follow @ZoupSoup on Facebook and Twitter.

 


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