PotatoFinger Potato Chips Reach Thousands Of New Customers At Whole Foods Markets
Decatur, GA - PotatoFinger Snack Foods, Inc. announced recently an agreement that places PotatoFinger potato chips flavor line up in select southeast Whole Foods Market locations. This follows a successful test run in the Atlanta market.
"As part of our strategic expansion program, we're delighted that thousands of customers shopping at Whole Foods will now have the opportunity to enjoy our chips," said Leon Stoltz, PotatoFinger's CEO. "In addition to PotatoFinger potato chips tasting great, our packaging is distinct and stylish."
Whole Foods is initially offering PotatoFinger's best selling all natural, lightly salted variety – available in both 2.5 and 8 oz. bags. This is the latest in a string of sales agreements for PotatoFinger, which includes deals with Spartan Stores, HMSHost Corporation, Guckenheimer, Brookshire Brothers, Marriott International, Holiday Inn Hotels and Resorts, independent retailers of BP Gas, Central Market and Dierbergs. They can also be purchased online at Amazon.com and Peapod.com. In addition, PotatoFinger potato chips are being marketed internationally in Hong Kong and Korea.
Based on purchases and commitments for orders this year, PotatoFinger's sales have grown from $20,000 a month in early 2006 to a projected $1.2 million a month by year end.
Chips with a healthy attitude and great taste
Made without any hydrogenated oils or trans fats, PotatoFinger chips are crisp and light. The company calls them a healthier snack alternative with a sassy, fresh appeal. The recipe has won Gold Medal awards from the American Taste Institute of San Francisco and a Best of Atlanta award from the Atlanta Gourmet Foods Market. Each flavor recipe is also kosher.
Eleven minutes from the truck to the bag – now that's fresh
The chips are made from natural, authentic chipper potatoes, which are smaller and rounder than baking potatoes. Chipper potatoes also have less starch and lower sugar. Once the potatoes are harvested, sorted and cleaned, they are packed loosely in a truck and taken to the chip factory. There, the potatoes are scooped out by weight, sorted and cleaned again. Within 11 minutes they go from the truck to the cleansing tank to the cutter to the fryer to the bag – now that's fresh potato chips!
SOURCE: PotatoFinger