All Sport And Dr Pepper Snapple Group Introduce The First Sports Drink Naturally Sweetened With Stevia

Plano, TX - All Sport, Inc. and Dr Pepper Snapple Group, Inc. introduce All Sport Naturally Zero, the first and only zero-calorie sports drink sweetened with rebiana, an all-natural sweetener from stevia. Formulated with electrolytes and B vitamins, All Sport Naturally Zero provides pure, naturally sweetened hydration and replenishment without the calories.

"Athletes and exercisers continue to drive new demands on the sports-drink market," said Gary Smith, chairman and chief executive officer of All Sport, Inc. "All Sport Naturally Zero is a zero-calorie sports drink that provides all of the hydration without the calories, naturally."

Rebiana is an all-natural zero calorie sweetener derived from the stevia plant. Stevia has been used as a sweetener for centuries and rebiana was recently approved by the United States Food and Drug Administration for use in a variety of foods and beverages.

"We have been working diligently in our R&D center to incorporate stevia in our products and in our allied brands such as All Sport," said Larry Young, chief executive officer of Dr Pepper Snapple Group. "Taste is king in the beverage industry, but for today's consumers, health is becoming increasingly important. All Sport Naturally Zero delivers a unique proposition for the millions of Americans who exercise regularly and are looking to get the most out of their workouts."

Dr Pepper Snapple Group holds an equity stake in Big Red, Inc., the parent company of All Sport, Inc., and is the primary distributor of the All Sport brand.

Availability and Flavors All Sport Naturally Zero 20-ounce bottles will be available April 2009 in convenience and gas, grocery and specialty retail channels in three flavors: Dragonfruit, Strawberry Star Fruit and Mandarin Orange. Additional information on product and availability can be found online at http://www.drinkallsport.com.

SOURCE: All Sport Inc and Dr Pepper Snapple Group, Inc