News | August 13, 2008

Attune Boosts Probiotic Lineup With New Chocolate Granola Bars

SAN FRANCISCO--(BUSINESS WIRE)--California-based Attune Foods, the company that introduced the first probiotic chocolate bar, today announced the addition of two new chocolate granola bars to its line of daily wellness products. The introduction of Chewy Chocolate and Peanut Butter & Chocolate brings the Attune lineup to 10 delicious flavors – six granola and four chocolate – that fit busy consumer lifestyles.

Attune bars are packed with probiotics (often referred to as good bacteria or live active cultures) to support digestive health and boost immunity as well as promoting optimal health and wellness. In fact, Attune bars have more than five times the live active cultures found in yogurt with less sugar than most sweetened yogurts in a portable, convenient bar that fits in a purse, backpack or suitcase (and breezes through airport security). Attune bars also contain the prebiotic inulin, which supports healthy digestive function.

"With 70 percent of the immune system residing in the digestive tract, digestive health is becoming an increasingly important part of daily health for adults and kids alike – especially as kids return to school and our frantic lifestyles mean eating on the run," said Rob Hurlbut, CEO of Attune Foods, a leader in daily probiotic wellness snacks. "Attune bars are a delicious way to promote digestive health each day in a bar that everyone will enjoy. Chewy Chocolate and Peanut Butter & Chocolate will be especially popular with kids and they're a great fit for moms looking to pack lunchtime treats they can feel good about."

Attune Chocolate Probiotic Wellness Bars are available in 80-calorie Dark Chocolate (made with 68 percent cocoa) and 100-calorie Mint Chocolate, Chocolate Crisp and Blueberry Vanilla varieties and are a good source of calcium – something every body needs. Attune Granola Probiotic Wellness Bars combine whole grains, nuts and dried fruit with a light yogurt-flavored coating for a wholesome, satisfying bar. Additional flavors include Mango Peach, Wild Berry, Strawberry Bliss and Lemon Crème. Each 170-calorie bar is a good source of protein, has 3 grams of fiber and is an excellent source of calcium.

Each Attune bar contains a minimum of 8.5 billion CFUs (colony forming units) of probiotics through the end of shelf life, ensuring that each strain is delivered at or above the same dosage used in the clinical trials that support our proprietary probiotic blend and Attune probiotics are proven to survive in the digestive tract where they can provide the maximum health benefits.

Attune Foods uses a proprietary blend of Kosher and GRAS certified probiotic strains selected for their superior clinical efficacy and stability in our bars, including Lactobacillus acidophilus, Lactobacillus casei, and Bifidobacterium lactis.

Probiotics are defined by the World Health Organization as live microorganisms which when administered in adequate amounts confer a health benefit on the host. Probiotics are used around the world to help support healthy digestion, to provide a natural defense to certain illnesses, and to maintain optimal health and wellness. Attune wellness bars contain specific strains of Lactobacillus acidophilus, Lactobacillus casei, and Bifidobacterium lactis that are clinically proven to help promote health and wellness, to balance the digestive system and to support a strong immune system.

Not all probiotics are the same, and all live active cultures aren't probiotics. Probiotics must be alive and they must be taken in adequate quantities to be effective. To ensure maximum efficacy, Attune bars are not only dosed to clinical levels, but are refrigerated to help keep the probiotics alive through the end of shelf life. Attune bars are found in the yogurt section of the grocery store and will remain effective outside the refrigerator for up to two weeks.

Attune products are available by the individual bar and the 7-bar weekly box. Attune chocolate bars retail for $1.19 and granola bars retail for $1.59. They are available in the refrigerated yogurt section of more than 4,000 retailers throughout the U.S., including Safeway, Whole Foods, Publix, H-E-B, Wegmans, Hannaford, King Sooper and Giant Eagle and online at www.attunefoods.com.

About Attune Foods

Founded in 2006, San Francisco-based Attune Foods is dedicated to brining innovation to the food business by creating convenient, great tasting natural foods that make you feel your best every day. Attune Probiotic Wellness Bars combine great taste with the health benefits of probiotics to support digestive health, immunity, and overall health and well being. To find about more about Attune, probiotics and daily wellness, visit www.attunefoods.com.

Copyright 2008 Business Wire All Rights Reserved.