News | October 17, 2006

Balance Bar Co-Founder Launches FRS Healthy Energy Drink In Seattle

Seattle, WA - Dick Lamb, Balance Bar co-founder and CEO of New Sun Nutrition, announces the launch of FRS® Antioxidant Energy Drink in Seattle, as part of the first phase of an extensive nationwide rollout. The Ready to Drink beverage is making its debut in more than 92 QFC supermarkets in the Seattle area as well as in Central and Metropolitan Markets according to them.

According to New Sun Nutrition FRS is a scientifically formulated healthy energy drink created to provide a sustained energy boost, improved mental focus and powerful antioxidant protection. The patented formula combines quercetin and green tea catechins with seven key vitamins and metabolic enhancers to synergistically increase the level and duration of antioxidant activity in the body. Company sources stated that the new Ready to Drink comes in three delicious flavors including orange, lemon lime and wild berry and provides 370mg of flavonoids - potent free radical fighters found in fruits and vegetables. One serving of FRS Ready to Drink has the same amount of antioxidants as four servings of blueberries or eleven servings of raspberries. Free radical scavengers neutralize free radicals to help prevent damage to the body's cells which have been linked to aging, weakened immune systems and most chronic disease processes, including heart disease, diabetes, stroke, Alzheimer's disease, arthritis, and DNA damage leading to mutations and some types of cancer.

According to New Sun Nutrition FRS is available in both Original and Low Calorie versions and can also be purchased in liquid concentrate, ready to drink, chewable and powder formats.

SOURCE: New Sun Nutrition