Chill Out With New Del Monte Fruit Chillers, A Healthy, Fruit-Filled, New Sorbet Line
San Francisco, CA - The canned fruit aisle just got cooler as Del Monte Foods announced the launch of an innovative, shelf-stable sorbet line, Del Monte Fruit Chillers – a rich and smooth freeze-and-eat sorbet that is the perfect healthy, yet indulgent treat. Bursting with real fruit, each fat-free single serving is packed with natural fruit purée, contains no artificial flavors, and has 100% daily value of Vitamin C. Del Monte Fruit Chillers, the first freeze-and eat treat of its kind, is available in grocery and mass retail stores nationwide in three flavors including Arctic Strawberry, Glacial Mango and Polar Raspberry.
Del Monte Fruit Chillers is an innovative fruit treat that is sold in the canned fruit aisle alongside other Del Monte snack-size fruit products, in 4-packs of 4oz cups. Once home, families simply place Del Monte Fruit Chillers cups into the freezer, where they become a smooth, delicious frozen fruit sorbet within a couple of hours (8-hour recommended freezing time). If freezer space is an issue, conveniently store Del Monte Fruit Chillers in the cupboard until ready to freeze and enjoy – allowing busy moms to stock up on a kid-friendly snack that is healthy and indulgent.
"At Del Monte we are passionate about finding new, creative ways to help consumers lead healthier lives," said Tom Cavers, Senior Brand Manager, Del Monte Foods. "The launch of new Del Monte Fruit Chillers, which is the first freeze-and-eat treat of its kind, is just another example of how Del Monte is providing innovative, healthy and delicious products to today's busy consumers. And for those who want healthy treats, but don't want to give up indulgent taste, Del Monte Fruit Chillers is a nutritious frozen treat that is bursting with real fruit, contains no artificial flavors, has 100% daily value of Vitamin C and is gluten-free."
New Del Monte Fruit Chillers represents another step toward helping American families incorporate more healthy fruits into their lives as recommended by the U.S. Department of Agriculture's 2005 Dietary Guidelines and myPyramid and the Produce for Better Health's Fruit & Veggies – More Matters' health initiative.
For a Healthy Treat, Just Freeze and Eat!
Research shows that regular consumption of fruit is important and is associated with preventing a range of certain chronic health conditions, including cancer and heart disease. In addition, studies indicates that children who consistently eat a healthful and balanced diet are more likely to do better in school, perform better on standardized tests and have fewer behavioral problems.
"Del Monte Fruit Chillers represents another positive step toward helping American families incorporate more fruits into their lives," said Laura Molseed, Registered Dietitian, Del Monte Foods. "We are constantly encouraging parents and caregivers to look for creative and fun ways to incorporate more healthy fruits and vegetables into their family's diet. Products like Del Monte Fruit Chillers are a delicious, yet indulgent alternative to traditional frozen treats that can be full of saturated fat and sugar. New Del Monte Fruit Chillers is the equivalent of ¾ of the recommended serving of fresh fruit and 100% of the recommended daily value of Vitamin C, which makes it a smart choice for families who are looking for healthy snacking choices."
According to Molseed, Vitamin C is an essential nutrient known to assist in repairing tissues damaged by everyday living. Vitamin C is a powerful antioxidant that helps block the damage caused by free radicals and is an important nutrient for all members of the family.
The Coolest Treat in the Canned Fruit Aisle
Del Monte Fruit Chillers is a significant product launch for the consumer packaged goods industry because it makes Del Monte the first brand to market a single-serve, shelf-stable product that spans two growing categories; frozen desserts and packaged fruit. New Del Monte Fruit Chillers can be found in the canned fruit aisle and is the first product of its kind that allows the consumer to freeze and eat at their leisure.
For more information, visit www.delmonte.com.
SOURCE: Del Monte Foods