News | June 7, 2022

CLIF Kid Zbar Introduces New Blueberry Muffin Flavor, Available Now In Retailers Nationwide


CLIF Kid Zbar® is expanding its line of organic, whole-grain energy snack bars with the launch of Blueberry Muffin flavor Zbar, a delicious energy snack bar reminiscent of a blueberry muffin straight from the oven. Just in time for summer adventures, CLIF Kid Zbar Blueberry Muffin flavor is easily storable and portable, perfect for fueling kids' active bodies and imaginations on the go. Zbar Blueberry Muffin flavor is the latest addition to the family favorite CLIF Kid product line of delicious energy snacks made with organic, non-GMO ingredients that busy kids need to grow, develop, and thrive.

This press release features multimedia. View the full release here:

CLIF Kid Zbar® Introduces New Blueberry Muffin Flavor (Photo: Business Wire)

CLIF Kid Zbar® Introduces New Blueberry Muffin Flavor (Photo: Business Wire)

“CLIF Kid is thrilled to roll out our brand new Zbar Blueberry Muffin flavor. It’s the perfect addition to our expansive portfolio of Zbar flavors that kids crave and parents trust,” says Valerie Van Arkel, Senior Brand Manager, CLIF Kid. “Summer break is for playing, adventuring and making priceless family memories and CLIF Kid Zbar Blueberry Muffin flavor is the perfect energy snack to accompany all the fun of childhood summers.”

Sized for little hands, CLIF Kid Zbar Blueberry Muffin flavor features 12g of energizing whole grains from organic oats and delicious organic wild blueberries to keep kids playing longer and happier. Kids will love reaching for Zbar Blueberry Muffin flavor during snack time to fuel their playtime adventures while parents will feel good about the wholesome ingredients in every bar and no artificial flavors or high-fructose corn syrup.

Zbar Blueberry Muffin flavor is a convenient choice for parents and can be enjoyed as a morning or afternoon snack to fuel active kids as families gear up for outdoor adventures, sunny beach days, sporting events, sending their kids off to camp and every summertime activity in between.

CLIF Kid Zbar Blueberry Muffin flavor is available now at major retailers nationwide including Target, Kroger, Meijer, Wegmans, Stop & Shop, Giant, Hannaford, Hyvee, and Raley’s for a suggested retail price of $5.49. The products are also available for purchase online at Amazon and

For more information about CLIF Kid follow @CLIFKid on Facebook, Instagram and TikTok or visit

About Clif Bar & Company

For nearly 30 years, Clif Bar & Company has crafted nutritious and organic food for CLIF®, CLIF Kid®, and LUNA® brands. Family- and employee-owned, Clif Bar is committed to sustaining its people, community, planet, brands, and business. For more information, please visit, check us out on Facebook, Instagram, Twitter and YouTube.

Copyright Business Wire 2022