Disney & Stremicks Heritage Foods Launch New Milk Beverage Line

Glendale & Santa Ana, CA - Disney Consumer Products and Stremicks Heritage Foods recently announced a new milk beverage line that meets Disney's new food guidelines, while also providing critical nutrients for families and children. Available in U.S. grocery stores now, Disney Little Einsteins Milk is rBST hormone-free and enriched with 32mg of omega-3 DHA per serving to support brain and eye development and the heart's health through every stage of life. It is the first Disney-branded refrigerated dairy beverage to launch since Disney announced its food guidelines in 2006.

"The Disney brand and characters are in a unique position to market beverages that kids want and parents feel good about," said Lance Gatewood, vice president of food, health & beauty for Disney Consumer Products North America. "Disney has a long-term commitment to the health of kids around the world through its new food guidelines, which require the Disney name and its characters to be associated with kid-focused products that limit calories, fat, saturated fat and sugar. Developing this product line with industry leaders such as Stremicks Heritage Foods brings us one step closer in delivering on this commitment."

Disney Little Einsteins Milk is the first product line to launch as part of a series of healthy dairy and non-dairy beverages currently in development by Disney and Heritage.

"Teaming with Disney provides the opportunity to create healthy products that kids will identify with, while enabling parents to provide a highly nutritional and great-tasting beverage that their children will want to drink," said Sam Stremick, Director of Sales and Marketing for Stremicks Heritage Foods. "The new Little Einsteins milk line provides parents with an easy option for incorporating nutrients like calcium and DHA into their children's diets to ensure optimal growth and development."

Disney Little Einsteins Milk is available as a 64-ounce package in low fat 1% and reduced fat 2%.

DHA
DHA is an omega-3 fatty acid found throughout the body, with significant amounts found in the heart, retinas and brain, where it accounts for up to 20 percent of total brain mass. DHA is important for brain and eye development and function throughout the lifecycle, but is particularly important between birth and five years of age, when the brain increases approximately three-and-a-half times in mass. DHA ensures that cells in the brain, retina, heart and other parts of the nervous system develop and function properly.

SOURCE: Disney Consumer Products