News | January 24, 2007

Drop, Drink & Go ZYM Puts Sports Drinks Into Portable Tablet Form

MN

Chicago, IL - BE Innovations recently announced the introduction of ZYM, a new, proprietary electrolyte tablet that provides a portable, tasty, on-the-go hydration solution. The company claims that, ZYM is an effective, portable and convenient way to stay hydrated – just drop in water, drink & go. Its scientifically designed formula provides the perfect balance of electrolytes, Vitamin C and B-vitamins essential in maximizing hydration and improving mental toughness – and containing only one gram of sugar.

"ZYM eliminates the hassle of dealing with messy powders or lugging around bottles of sports drinks," said Brian Koff, BE Innovations President and CEO. "It allows you to contain all of the necessary ingredients for proper hydration in the palm of your hand. Just drop one of the tablets into 16 oz of water, watch it dissolve and drink up." Traditional sports drinks flooding today's marketplace focus on sugar as opposed to hydration Koff says. "These sports drinks result in sugar levels comparable to soft drinks. ZYM tastes great & has only one gram of sugar."

ZYM meets the need for active individuals who's tired of dealing with messy powders... Cyclists carry it snug in their jersey pockets. Hikers, hunters and travelers secure ZYM in their backpacks. Skiers can drop them in their hydration packs. Even golfers can take it with them on those hot summer days through 18 holes of golf. "On the road, in the mountains or at the gym, "just drop it, dissolve it and down it," stated Koff.

This light and refreshing taste combats fatigue, muscle cramps and lactic acid build-up. Each non-carbonated tablet contains 250 mg of sodium, 50 mg of Magnesium, 50 mg of Potassium, 30 mg of Calcium, 100 mg of Vitamin C, and an array of B-complex vitamins per 16 ounces.

SOURCE: BE Innovations