MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--As consumers become aware of the health benefits of Omega-3, the demand for flax-based Omega-3 ALA is also on the rise. This is evident in fast growing demand for products with Omega-3 ALA. Over two-thirds of consumers report they are aware of Omega-3 fatty acids, and over a third routinely consume products with Omega-3. The net result is an average annual increase in the Omega-3 product market of over 30 percent since 2000.
Frost & Sullivan recently completed a whitepaper entitled Flax-based Omega-3 Alpha Linolenic Acid: The Shape of Things to Come that highlights the key benefits of flax-based Omega-3 ALA valued by consumers. This white paper also highlights flaxseed's market sustainability in terms of exceeding the demands of current and potential consumers. The synergistic consumer benefits of Omega-3 ALA and flax oil are identified, and implications to consumers are explored.
"Increased media attention regarding obesity, cardiovascular disease, diabetes, and rising healthcare costs has had a permanent influence on consumer awareness of their own habits," notes Frost & Sullivan Research Analyst Christopher Shanahan. "Consumers increasingly look to functional foods, especially Omega-3 ALA, as a way to offset the odds of paying for higher medical care and pharmaceuticals in the future."
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There are still many unmet needs with respect to providing an optimal balance of essential fatty acids. This includes the availability of products that offer convenience and flexibility, such as a single product outside of a dietary supplement.
Consumers also want products that taste good, can be easily integrated into foods that are already a regular part of their diet, and are cost-effective. Flax oil with Omega-3 ALA satisfies all of these needs.
"A lot of people do not understand the benefits of flax-based Omega-3 ALA compared to the other Omega-3 sources," explains Shanahan. "However, because of the increase in consumer knowledge of Omega-3 and its health benefits, there is no reason why Omega-3 ALA cannot be as valuable as Omega-3 EPA and DHA in the food and food ingredient industries."
Food companies increasingly understand the need to integrate Omega-3 fatty acids into their product offerings to meet the needs of customers who are aware of the health benefits. Flax-based Omega-3 ALA expects to be the key ingredient set to effectively meet these unmet consumer needs because of its multiple and substantiated health benefits, its convenience, and its favorable flavor.
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