News | July 18, 2005

FRBV New Product Launch

FIVE O(2) an Oxygenated, Flavored-Water Product With Vitamins

Crestline, CA - Fire Mountain Beverage Company announced today that the management of FRBV is pleased to announce the launch of its new product line. The product is trademarked as "FIVE O(2)" which stands for Flavor Infused Vitamin Enriched with Oxygen. This product is an oxygenated, flavored water product with vitamins. The company has developed this product in four initial flavors (lemon, tropical, berry and mango) and is now poised to launch it immediately to the western portion of the U.S.

According to Sandra Thomas, Sr. VP, Product Dev., "This product launch is the culmination of a lot of hard work and effort that brings together an original designer product that has both oxygen and vitamins into the marketplace. It is exciting to see this product that captures the best attributes of a designer beverage come to fruition for FRBV. I expect this product to be well-received based on the research that we have conducted. I believe that this product will become a designer staple of society."

SOURCE: Fire Mountain Beverage Company