Hormel Foods To Acquire Skippy From Unilever For $700 M
Hormel Foods Corporation has entered into a definitive agreement to acquire the Skippy peanut butter business from Unilever United States Inc., of Englewood Cliffs, N.J. The transaction is subject to customary closing conditions, including the receipt of regulatory approvals in the
The Skippy peanut butter domestic line consists of 11 varieties of shelf-stable peanut butter products. The brand, first introduced in 1932, holds the No. 2 share in this growing center of the store category and is the leading brand in the faster growing subcategory of natural peanut butter. Peanut butter is a $2 billion category with a 74 percent household penetration and is the second most popular sandwich behind ham in the
Internationally, Skippy peanut butter is the leading brand in
Total annual sales are expected to be approximately $370 million, with nearly $100 million of those sales outside the
"The acquisition of the Skippy peanut butter business represents a significant opportunity for Hormel Foods. It allows us to grow our branded presence in the center of the store with a non-meat protein product and it reinforces our balanced portfolio," said Jeffrey M. Ettinger, chairman of the board, president and chief executive officer at Hormel Foods. "The fast growing international line will also strengthen our global presence, and should be a useful complement to our sales strategy in
Barclays is serving as exclusive financial advisor to Hormel Foods in connection with this transaction.
The transaction includes Unilever’s Skippy manufacturing facilities in
Kees Kruythoff, president of Unilever North America, said: “Skippy is an iconic brand with presence all around the world. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of the Skippy brand can now be more fully realized with Hormel Foods.”
Skippy's annual turnover is approximately $370 million. The transaction, subject to regulatory approval and customary closing conditions, is expected to close early in 2013.
Source: Hormel Foods Corporation