Hy•D

Hy•D - Advanced Nutritional Supplement for Poultry Sunrise International, Inc. has been a distributor of animal feed ingredients in Brazil for over 12 years. Sunrise's offices in Brazil are located in São Paulo and Chapecó and it's sales and technical staff focus on the market development and distribution of innovative feed supplements. As exclusive distributor for Monsanto's poultry supplement, Hy•D, we are bringing innovative technology and production improvement to the poultry industry in Brazil. Monsanto has been a worldwide leader in the industry and Monsanto Animal Nutrition division understands the importance of innovation. 25-Hydroxyvitamin D3, a more active form of vitamin D, has long been recognized as an effective nutritional supplement. However, conventional production processes have made it cost-prohibitive for use in the poultry industry…until today. Hy•D is the first commercially available form of 25-Hydroxyvitamin D3 that is economically advantageous in poultry feed. It's no secret that the best way to build better poultry is with proper nutrition. And nothing adds more to the nutritional health of growing birds than Hy•D (25-Hydroxyvitamin D3) feed supplement. Hy•D is unique in that it is closer to the bioactive form of the vitamin, 1,25-dihydroxyvitamin D3, than is standard vitamin D3. This closeness allows HylD to bypass a conversion step in the liver, so chickens no longer have to convert D3 to 25-hydroxyvitamin D3. In comparative broiler field trials, Hy•D has been shown to improve feed conversion, increase body weight, increase breast meat yield and improve bone strength. Current research also shows that Hy•D may allow producers to reduce phosphorus levels due to better utilization. Start building better birds this year by making Hy•D a part of your poultry nutrition program. For more information in Brazil, contact Sunrise International, Inc.

Sunrise International, Inc., 427 South Sharon Amity Rd., Suite C, Charlotte, NC 28211. Tel: 704-366-1207; Fax: 704-366-4723.