News | June 21, 2001

Kellogg and The Powerpuff Girls Power-Up Pop-Tarts

The Powerpuff Girls will be popping up in toasters across America as Kellogg partners with Cartoon Network to launch new Kellogg's® The Powerpuff Girls(TM) Pop-Tarts® toaster pastries.

Kellogg's® The Powerpuff Girls(TM) Pop-Tarts® toaster pastries contain POWBERRY filling with lavender icing topped with The Powerpuff Girl sprinkles -- in Buttercup green, Bubbles blue, Blossom pink and Powerburst yellow -- just what kids need to power up their day!

``Kellogg is glad this crime-fighting trio is on our side to help ensure kids have a wholesome, fun breakfast,'' said Kim Miller, director of marketing for Pop-Tarts®. ``Kellogg continues to bring excitement to morning foods by bringing these popular cartoon characters to breakfast tables everywhere.''

Kellogg's The Powerpuff Girls Pop-Tarts® marks the second time the crime-fighting girls have been featured on a Kellogg's product box. Earlier this year, Kellogg introduced The Powerpuff Girls cereal that featured power-packed rice clusters with popping candy that fizz when eaten.

The Powerpuff Girls, which debuted on Cartoon Network in November 1998, follows the adventures of three super-powered sisters, Blossom, Bubbles and Buttercup, who frequently ask to be excused from school so they can save the world.

The limited edition The Powerpuff Girls Pop-Tarts® will be available in grocery stores nationwide while supplies last. The suggested retail price is $2.49 for a 14.7-ounce box. The larger boxes of The Powerpuff Girls Pop-Tarts®, 12-count packages, will contain Cartoon Network locker magnets for kids to collect.

Cartoon Network, currently seen in 73.1 million US homes and 145 countries around the world, is Turner Broadcasting System Inc.'s 24-hour, ad-supported cable service. Drawing from the world's largest cartoon library, Cartoon Network also showcases original ventures such as Courage the Cowardly Dog, Johnny Bravo and Dexter's Laboratory. For more information, visit the Cartoon Network website at .

Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

With projected annual sales of more than $9 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts and ice cream cones. The company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Nutri-Grain®, Special K®, Rice Krispies®, Murray®, Austin®, Morningstar Farms®, Famous Amos®, Carr's®, Plantation®, Ready Crust® and Kashi®. Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world. For more information, visit Kellogg Company's web site at or Keebler's web site at .

Source: Kellogg Company