News | March 11, 2020

Magnum Ice Cream Introduces New Non-Dairy Bar And Two New Ice Cream Tubs Flavors

Englewood Cliffs, NJ /PRNewswire/ - Magnum Ice Cream introduces three new product varieties, all expertly crafted with velvety ice cream and the brand's signature cracking chocolate shell: Non-Dairy Sea Salt Caramel Bars, Double Pistachio Honey Tubs and Double Almond Brown Butter Tubs.

With the new Magnum Non-Dairy Sea Salt Caramel Bars, there's now more to love for dairy-free fans. Joining Classic and Almond varieties, Magnum Non-Dairy Sea Salt Caramel Bars deliver indulgent taste with a non-dairy sea salt caramel base dipped in a cracking non-dairy chocolate shell. Certified Vegan by Vegan action, master chocolatiers source cocoa beans from Rainforest Alliance Certified™ farms and pair them with a deliciously creamy vanilla base made with a blend of coconut oil and pea protein, a plant-based alternative to dairy.

Magnum Ice Cream tubs, first introduced in 2018, are the first ice cream wrapped in a chocolate shell. Made with velvety ice cream, gooey sauce, and milk chocolate shards encased in chocolate, Magnum Ice Cream reimagined the signature Magnum chocolate ice cream bar in an indulgent, scoopable format. Simply squeeze the sides of the tub to break the chocolate shell and hear that signature Magnum crack. Then break into the thick, top layer of chocolate to indulge in the perfect mixture of velvety ice cream, thick milk chocolate shards, and rich sauce in every spoonful. Two flavors new for 2020, both made with Belgian Chocolate, include:

  • Magnum Double Almond Brown Butter: Velvety almond ice cream with swirls of brown butter sauce and milk chocolate shards, in a cracking milk chocolate shell.
  • Magnum Double Pistachio Honey: Sweet pistachio ice cream with swirls of honey and milk chocolate shards, in a cracking milk chocolate shell.

"At Magnum Ice Cream, we're obsessed with delivering a next-level bite," says Leslie Miller, Director of Marketing, Ice Cream North America. "Caramel is Magnum's most popular ice cream flavor in dairy bars and tubs, so it's exciting to bring it to market in an equally delicious Non-Dairy Bar. Our new Magnum Tubs varieties are inspired by popular 'perfect pairings' in desserts that we are thrilled to bring to ice cream."

Magnum Non-Dairy Sea Salt Caramel Bars, Magnum Double Almond Brown Butter Tubs and Magnum Double Pistachio Honey Tubs are now available at grocery stores nationwide for a suggested retail price of $4.49-$5.99. Check the Magnum store locator to find in a store near you.

In addition to the three new product varieties, Magnum ice cream is introducing a new cacao claim on its Classic Ice Cream Bars. To better help chocolate lovers find the best chocolate ice cream bar for them, Magnum is rolling out new packaging that indicates the cacao percentage in each product, similar to what is found on premium chocolate bars. The packaging will be rolled out this year on all Magnum Classics (three-count and six-count Dairy Bars).

For more information about Magnum ice cream, visit,, and

About Magnum®
Launched in 1989, Magnum® Ice Cream was the first handheld ice cream bar targeted as a premium adult offering. Today, Magnum® Ice Cream is one of the world's leading ice cream brands, selling more than one billion units annually worldwide.

Magnum® Ice Cream bars is the ultimate chocolate ice cream indulgence, using only the finest premium ingredients like velvety vanilla bean ice cream and are the only ice cream bars made with Belgian chocolate. All Magnum ice creams ― including Magnum Double Ice Cream Bars, Magnum MINI Ice Cream Bars, Magnum Classic Ice Cream Bars, and Magnum Tubs ― source cocoa beans from Rainforest Alliance Certified™ farms. For more information, please visit,, and

About Unilever North America
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States and Canada, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Degree, Dollar Shave Club, Dove, Hellmann's, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever's Sustainable Living Plan (USLP) underpins the company's strategy and commits to:

Helping more than a billion people take action to improve their health and well-being by 2020.
Halving the environmental impact of our products by 2030.
Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. In 2018, the company's Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017.

Since 2010 we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have already made significant progress and continue to expand our ambition – most recently committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognized in 2018 as sector leader in the Dow Jones Sustainability Index and as the top ranked company in the GlobeScan/SustainAbility Global Corporate Sustainability Leaders survey, for the eighth-consecutive year.

For more information on Unilever U.S. and its brands visit:
For more information on the USLP:

Source: Magnum Ice Cream

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