Natural Red/Purple Food Color

San-Ei Gen F.F.I.EX is a natural red to purple anthocyanin color made by the extraction of juice from purple sweet potato. This purified product has a high color value with advantages such as better heat and light stability than other anthocyanins and no odor or off-flavors.

San-Ei Gen F.F.I.EX is stable in a pH range of 2.0 -4.0. It provides a bright red hue at a low pH and, like other anthocyanins, gradually gains more blue tones as the pH increases. The coloring is kosher certified by the Orthodox Union and can be labeled as vegetable juice on an ingredients statement, making it an ideal color source for natural and/or kosher food products.

The color can be used in a variety of applications such as fruit preparations, beverages, candy, frozen foods, sauces, and yogurts. Currently it is available in a liquid form with a powder form expected out later this year.

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