News | October 14, 2011

New Gluten-Free Whenever Bars From Pamela's Make On-The-Go Snacking Easy And Healthy

Nuts, Fruit, Chia Seeds and Chocolate Make These Bars a Standout

UKIAH, CA -(BUSINESS WIRE)- Setting the gold standard in gluten-free baking since 1988, Pamela's Products is launching a new line of snack bars inspired by their loyal customers. Whenever Bars are soft and chewy, gluten-free, whole-grain bars that are as delicious as they are healthy and convenient.

Pamela's gluten-free certified Whenever Bars come in four delicious flavors: Oat Blueberry Lemon, Oat Cranberry Almond, Oat Chocolate Chip Coconut and Oat Raisin Walnut Spice. The line is making its way to store shelves nationwide with an SRP of $4.99 per box, five bars per box, and they are also available on Amazon.com.

"Whenever Bars are our first on-the-go gluten-free snack," said President and Founder Pamela Giusto-Sorrells, a third-generation natural foods entrepreneur and baker. "I wanted to create a great-tasting snack that anybody can enjoy wherever, whenever. They're made with simple, real ingredients such as cranberries, blueberries, raisins and dark chocolate so you'll feel satisfied, not hungry, after you eat one."

Only the highest-quality ingredients are used in Pamela's Whenever Bars, including gluten-free oats, almonds and walnuts. The addition of chia seeds gives the bars a significant Omega 3 essential fatty acids and dietary fiber boost. They're also non-dairy, low in sodium and cholesterol, and lightly sweetened primarily with agave and coconut sugar. With nine grams of whole grains per serving, the bars meet the Whole Grain Council's requirements for wholesome grain servings and include the council's stamp on their packaging.

If anybody knows what it takes to produce a great-tasting gluten-free product that everyone can enjoy, it's Giusto-Sorrells. She's honed her gluten-free baking expertise with delicious, simple, wholesome ingredients and a lot of patience during her more than 20 years in the business.

About Pamela's Products
Since 1988, Pamela's Products has created some of the best-selling gluten-free products on the market, including Traditional, Organic and Simplebites Cookies, Biscotti, Baking Mixes and Ready-to-Eat cakes, found in natural food and grocery stores throughout North America, as well as online. For additional information about Pamela's Products, including recipes, baking and allergy information, visit www.pamelasproducts.com.

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