News | November 5, 2008

Oroweat Removes High Fructose Corn Syrup


Fort Worth, TX - Manufacturer and distributor of premium bread, buns and rolls, Oroweat announced recently that the company has removed all high fructose corn syrup (HFCS) from its entire line of products. Oroweat strives to lead the bread industry in providing nutritious and health-focused products to its consumers. Attention over HFCS has prompted many health-conscious consumers to eliminate HFCS from their diet entirely. While many Oroweat varieties were already HFCS free, comments by consumers led the brand to make the decision to eliminate HFCS completely.

"We continuously monitor studies regarding HFCS and its health implications," said Oroweat Marketing Director Dan Larson. "Even though there are differing opinions among the experts, more and more of our consumers have told us they do not favor high fructose corn syrup. It was a significant project, and we're now pleased to provide our products without HFCS."

HFCS, a manufactured sweetener derived from corn starch, gained popularity in the 1980's due to its lower cost. While there are already several Oroweat products already without HFCS, this change goes one step further by eliminating HFCS all together, thus becoming the first major baked goods brand to take such an action.

"This change will not affect the taste or texture of our products," Larson added. "The only change consumers will notice is the labeling on the bag and the satisfaction of knowing our products do not contain HFCS. This is one more way we continue to provide healthy products that meet consumers' changing needs."

SOURCE: Oroweat