Penton to Acquire New Hope Communications
Penton Media, Inc. (Cleveland) will acquire Boulder, Colorado-based New Hope Communications, Inc., a business media company serving the natural products industry. New Hope was founded in 1975 by Doug Greene, who will serve as New Hope's non- executive chairman and provide consulting services to Penton. Greene also will hold a director seat on Penton's Board.
New Hope's core products include Natural Products Expo East and Natural Products Expo West, two of the largest trade shows in the United States, according to the 1999 Tradeshow Week 200 rankings. Natural Products Expo East was identified by the publication as being the third fastest growing trade show in the U.S. in 1998. New Hope will launch Natural Products Expo Europe at the RAI International Exhibition & Congress Centre in Amsterdam, The Netherlands, May 31-June 2, 2000. In addition, New Hope publishes Natural Foods Merchandiser, a magazine serving the natural foods/health foods and organic foods market.
Other New Hope properties include: Delicious!—a magazine purchased in bulk by retailers nationwide and distributed to consumers as an in-store merchandising and educational vehicle; Nutrition Science News—a monthly journal that focuses on the science behind natural products, including vitamins and other health supplements; Health & Nutrition Breakthroughs—a monthly publication written by health care and science professionals in layman's terminology to educate consumers about the science behind food and dietary supplements.
New Hope will operate from Boulder as a division of Penton under the name New Hope Natural Media. In addition to Greene, its management includes Richard Prill, president; Kimberly Paulsen, president of publishing; and Katherine Lawrence, president of trade shows and conferences, all of whom will continue in their current positions subsequent to the acquisition.
Penton Media, Inc. is a diversified business media company that publishes magazines and electronic information products, produces trade shows and conferences, and provides marketing and business development products and services.