Register Now For David Michael's Innovation Roadshow™!

PHILADELPHIA, PA - David Michael & Co., a leading flavor and stabilizer manufacturer, will hold its Innovation Roadshow™ on Tuesday, October 5, 2004 at the Top of the Tower in Philadelphia.

Registration materials will be mailed out in mid-August. Those interested in attending can also register online at the company's website, www.dmflavors.com. Online registration is currently available.

Blending together components of research and development into a one-day seminar, David Michael is offering those who attend a unique opportunity in product development insight. The Roadshow is designed to inspire creativity and innovation, while providing an educational forum to introduce unique flavors and trends from around the globe.

Highlighted at this year's event is special guest Bryan Urbick of the Consumer Knowledge Centre, a market and consumer research agency well known for their work with children, parents and "Prime-Timers." A dynamic speaker, Bryan is recruited by top companies to conduct consumer research. He is recognized throughout the food and beverage industry for his unique work with children, titled "KidsLink™."

Utilizing these KidsLink methodologies, Bryan and his colleagues will work with school children to evaluate current market products and develop ideas for new products, focusing on the subject of health and good nutrition. The young people will deliver their findings at the Roadshow, identifying ways to develop better 'healthy eating' products. They will also present their suggestions for product improvement, marketing and communication.

Kicking off the program will be "Flavor Fundamentals," an introductory course designed to guide you through the fascinating world of flavors. A wide array of information regarding the development, usage, labeling and regulation of flavors will be covered, providing an insight into the vital role that flavors play in the development of food and beverage products.And, of course, the Roadshow would not be complete without the idea that started it all - the Innovation Showcase. Every year, David Michael shows innovative ideas developed by a worldwide technical staff, using the latest ingredients, presenting cost saving ideas, and exhibiting the company's core strengths in flavor, texture and technical ingenuity. Past Roadshows have yielded such ideas as Jamaican Ices, Wine Smoothies, Savory Trail Mix Bars, Waffles-on-the-Go, Mojito Water Ice and Amazonian Ice Cream.

Attendance is free, but limited to a first-come, first-serve basis! For more information about the Innovation Roadshow or to be added to the invitation list, talk to your Account Manager, or contact Erin O'Donnell at 1-800-DM-FLAVORS/dmfasttrends@dmflavors.com.

David Michael & Co. has been a leader and an innovator in the food flavor industry for more than one hundred years. In addition to their Philadelphia headquarters location, David Michael has sales and manufacturing facilities in Northbrook IL, San Bernardino, CA, and Mexico, France and China. David Michael offers a comprehensive line of stabilizers and flavors, which can be custom-designed to meet the needs of virtually any food product.

David Michael's Innovation Roadshow is Tuesday, October 5th at the Top of the Tower in Philadelphia. Register online at www.dmflavors.com!

Source: David Michael & Co.