News | April 25, 2001

Treatt Gets Fruity At IFT 2001

Source: Florida Treatt Inc.

Florida Treatt Inc., booth 3259, IFT 2001, New Orleans, Louisiana, 24 – 27 June 2001.

Flavor ingredients specialist Florida Treatt Inc is launching Lime HV – the latest in its range of citrus fresh notes – at IFT 2001. A unique natural specialty fraction, Lime HV gives beverage products a powerful, fruity flavor. Other highlights for the show include Lemon HV for authentic, juicy top notes, plus the company's extensive range of tropical Treattarome™ FTNF (from the named food) clear natural distillates.

Extracted entirely from lime, Citrus aurantifolia (also known as West Indian, Mexican or Key Lime), Lime HV is 100% natural and FTNF. A highly volatile fraction, it provides intense, well balanced lime notes at extremely low dosage rates – 1ppm and less in finished product. It can also used with other citrus creations such as lemon to add a ‘twist'.

The launch of Lime HV follows the success of Lemon HV, developed during the past year. The concentrated zesty notes of Lemon HV give freshness and lift to flavors, enhancing initial odor and flavor impact. Applications of Lemon HV and Lime HV span the full range of beverages, including soft drinks, isotonic and alcoholic drinks plus juices. Both HV products are water white products so are suitable for clear beverages.

Also ideal for improving the top notes of clear beverages, is Treatt's range of tropical Treattarome FTNF distillates. Available in kiwifruit, passion fruit guava, banana, watermelon and cantaloupe melon varieties, they impart a natural ‘zing' and add unique top note characters at low levels. Inclusion of Treattarome products can add a creative dimension to the work of flavorists especially when developing hard-to-match flavor profiles.

These and many other products from Treatt's portfolio including essential oils, high impact synthetic specialty chemicals and citrus add back systems, can be found at booth 3259 for sensory evaluation with a number of samples available for tasting in clear drinks specially formulated for IFT.

Florida Treatt, the wholly owned USA subsidiary of Treatt plc, was formed in 1990. Treatt plc is a world-leading independent flavor ingredient supplier.

Florida Treatt Inc., 3100 U.S. Highway 17-92 West, P.O. Box 215, Haines City, FL 33845. Tel: 863-421-4708; Fax: 863-422-5930.