News | March 10, 2020

TRUWOMEN®'s TRUBAR™ Now Available At Whole Foods Market

Women-led Nutrition Company Launches Vegan Protein Bars in Rocky Mountain Region Locations

Denver, CO /PRNewswire/ - Obsessed with blurring the lines between healthy and delicious, TRUWOMEN®, a Denver-based nutrition company making Plant Fueled™, dessert-inspired protein bars called TRUBAR™, is now available in Rocky Mountain region Whole Foods Markets.

Whole Foods Market is carrying four TRUBAR flavors: Oh Oh Cookie Dough, Saltylicious Almond Love, Smother-Fudger Peanut Butter and Daydreaming About Donuts. Bars will be available individually for $2.49.

TRUBARs are in a first-of-its-kind food category known as "Indulgent Nutrition™", which celebrates the flavor profiles of the most iconic desserts like chocolate chip cookie dough and glazed doughnuts that are made with simple, plant-based ingredients such as cassava, cacao, and brown rice protein.

"One of our big goals for TRUWOMEN is to make it easier for shoppers to feel proud about choosing our products and sharing them with others. Whole Foods customers are our target demographic and we're looking forward to our retail expansion," says Stephanie Pyatt and Erica Groussman, founders of TRUWOMEN. "As moms who are always on-the-go, we couldn't shake the fact that most snacks either taste good, yet use ingredients we couldn't pronounce, or they use clean ingredients—but taste like cardboard. We're taking the guesswork out of choosing between a healthy or indulgent snack."

TRUBARs are certified vegan, gluten-free and kosher, as well as dairy and soy-free, non-GMO verified, and contain no sugar alcohols.

As a female-founded brand, TRUWOMEN supports other female-founded, female-owned, and female-managed businesses who also elevate women in their respective organizations.

For more information on TRUBAR, please visit

TRUWOMEN® is a healthy snacking company inspired by women, offering products that everyone can enjoy. We provide the fuel and nutrients your body craves while never compromising taste. All products are certified gluten-free and vegan, soy-free, non-GMO verified, and contain no bloat-causing sugar alcohols. TRUWOMEN created the first-of-its-kind food category, known as "Indulgent Nutrition™". With flavors inspired by popular desserts, the collection of nine protein bars and two protein powders are made with Plant Fueled™ and protein-packed clean ingredients. Beyond creating delicious products, TRUWOMEN is practicing better business by prioritizing female-led and owned business partnerships. We aim to help drive a new frontier of leadership for women by elevating and providing new opportunities for them. Our goal is to empower this generation while inspiring the next.

Source: TRUWOMEN, Inc.

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