Today, RXBAR announced the launch of RXBAR A.M., a delicious new line of No B.S. protein bars to start the day. Powered with 10g protein and a few simple ingredients – such as soft-rolled oats, creamy nut butter, honey, egg whites, crispy brown rice and pumpkin seeds – RXBAR A.M. delivers on deliciousness, with full flavors and a soft and crispy texture made to satisfy morning cravings. What's missing? Any trace of B.S.